Strategy team
Strategy & business
About us
MediaBlueX was born in Coimbra with a simple conviction: the best brands of the future will need engineers as much as designers, strategists as much as filmmakers. We've brought those skills together in a single multidisciplinary team that delivers coherent, fast, well-made work.
2002 — 2026
MediaBlueX was founded in 2002 in Orlando, Florida, United States, under the direction of Daniel Mesen, originally under the name DMA IT Group. From the very start, the company was rooted in technology, design, digital communication and building solutions that help companies and brands grow.
Across more than two decades we have followed the evolution of the internet, search engines, social media, digital commerce and, more recently, artificial intelligence. That evolution reshaped the company too: DMA IT Group became MediaBlueX, a digital agency built around technology, innovation, online visibility and business growth.
Today, from Coimbra, Portugal, we develop tailored strategies and solutions combining web development, artificial intelligence, SEO, AEO, AIO (AI Optimization), GEO (Generative Engine Optimization), SXO, Google Business Profile, Google Ads, Meta Ads, Voice Search and Video Search Optimization.
Our work goes beyond building websites or running campaigns. We help companies build a digital presence ready for the new way people search, discover brands and make decisions — on Google, Google Maps, social media, AI assistants and generative search engines such as ChatGPT, Gemini and Perplexity.
At MediaBlueX, technology and marketing work together. We analyse each business, its market, audience and goals to design a strategy that fits its reality — whether that means growing online visibility, improving search rankings, appearing in AI-generated answers, capturing qualified leads, winning new clients or increasing sales.
Since 2002 one thing has stayed the same: our constant pursuit of evolution. We keep studying, testing and integrating new technologies so our clients are not merely present online, but ready to be found, recommended and chosen in an ecosystem increasingly driven by search and artificial intelligence.
To help Portuguese companies make the most of artificial intelligence and digital — strategically, ethically and measurably. We believe AI is the biggest competitive lever of the next decade, and our role is to make it practical and accessible to teams without an R&D department.
Behind MediaBlueX
CEO & Founder of MediaBlueX. Technology entrepreneur, digital strategist and Growth Partner with more than two decades turning technology, marketing and Artificial Intelligence into business growth.
From Basic and Pascal development in the early days of the internet to AI-assisted software, Daniel built a career across Venezuela, the United States and Europe around one conviction: technology only creates real value when it helps a company win customers, improve processes and grow.
Meet Daniel MesenDiscover the career, vision and business philosophy behind MediaBlueX.
Daniel Mesen
CEO & Founder · MediaBlueX
“Technology is made with people. Brands are built with people. Everything we deliver goes through that filter.”
The MediaBlueX team
Strategists, designers, engineers, AI specialists and filmmakers — all under one roof, working from the same brief.
Strategy team
Strategy & business
AI team
AI & data engineering
Web team
Software engineering
Design team
Design & art direction
Video team
Audiovisual production
Growth team
Marketing & performance
We work out of Coimbra — a city with one of the highest concentrations of university talent in the country. Being close to the University of Coimbra gives us access to cutting-edge research and a vibrant technical community. We serve clients across the whole of Portugal, both on-site and remotely.
Whether you're a client or a candidate — we love a good conversation.
Talk to us